Foresight – Tourism foresight
Foresight and preparing for changes play an important part in our constantly evolving world. Methods familiar from futures studies are used in practicing foresight as well, but foresight emphasizes active involvement in making the future rather than predicting it. Through foresight we can study different futures and their probability of becoming a reality. Our own choices have an impact on how our future turns out.
We need information to back up our foresight activities. Information is needed on trends and megatrends influencing the industry, on environmental changes, on weak signals, and on various other phenomena. The foresight process is always connected to concrete development activities; that’s how we promote commitment to the results of the process and to realizing the output. Foresight enhances the production of innovative products and business models. It also supports networking, organized work, and goalsetting in companies and networks.
Foresight supports competitiveness and sustainability in the tourism industry
Who are the future travelers and how do we recognize and reach them? How to prepare for the changes influencing tourism? How can we guarantee sustainable tourism in our region? Where can we find information to develop tourism regions, products, and activities in the long run?
The tourism industry relates to several fields and includes an immense number of businesses ranging from international hotel chains and airlines to small and local hospitality businesses.
Instead of reacting, gaining a competitive advantage in an international industry requires proactivity as well as evaluation of future developments and changes and preparing for them. Considering the special features of the tourism industry, foresight is a great tool to support the strategic decisions we are facing.