Product development should be a comprehensive, continuous process and part of the business development. The process includes overlapping of ideas, commercialization and customer facing. Product development can start at any stage of the process, and it involves a continuous evaluation.
The manual helps to identify the product development for different situations at the appropriate development measure, and offers tools for all phases of the product development process. This manual will benefit for product development from the growth-oriented software house or hotel chain internationally. This manual also can also help a small business with the aim to maintain the tradition and to ensure the continuity of the employment generation to generation.